You may have been hearing a lot about Pharmacy Benefit Managers (PBMs) recently. That’s because the pharmaceutical industry needs to point the finger at someone for the rising cost of drugs and has decided PBMs make a convenient scapegoat for the rising price of drugs in America. And to their credit, they are doing a great job of getting their message out there.Read more
Targeted marketing is a strategy companies use to increase sales of a product or service. The theory is that the more times you see or interact with an advertisement, the more likely you are to purchase the advertised product.
But what happens when those strategies evolve from pushing electronics, clothes, and appliances? What happens when those strategies start pushing potentially dangerous and habit-forming medications?Read more