Mission Health's Full Page Ad Really Says "You Pay Too Little"

Remember that time your local grocer took out a full page ad in all the major newspapers to proudly announce they were raising their prices on everything? You don't? Maybe because that's a crazy thing for any business to do. So how come that's exactly what Mission Health did this weekend? 

Last weekend, Mission Health ran expensive full-page ads in North Carolina newspapers that aren't even in Western North Carolina, trying to convince North Carolinians to call Blue Cross and beg them to raise their premiums.   


("How much is enough?" is what we should be asking them, not them asking us...)

You don't have to read the whole thing, though it's kind of funny watching a company that is currently spending $400 million on a building project, starting a new insurance company, and just got legislation passed to let them raise their rates with less scrutiny explain why their patients should give them even more money. 

Here's the part that should make you most angry. 


First of all, $400 million in construction costs is entirely in their control. So is running ads in the most expensive media markets in the state.

But, putting that aside, as we have discussed many times, yes, medical costs are rising, and it is a serious problem for all of us. But we need Mission Health to be on our side in keeping those costs down. They say here that the rising prices are "all entirely out of Mission's control," but are they?

Mission Health is a big hospital system with a lot of power at the bargaining table. So why are they only using that power to raise rates? Why not to lower costs? Why didn't Mission buy a full page ad expressing outrage about that $475,000 leukemia treatment?  

If Mission were honest, its ad would have looked something like this.


Mission, instead of fighting tooth and nail to squeeze even more money out of your patients, why don't you spend that energy working to lower costs and pass along those discounts to your customers? 

Are you concerned about rising health care costs? Join our coalition to help make a difference and stay informed about the local, state and national issues that are costing you. 

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  • commented 2017-10-20 18:19:36 -0400
    Typical propaganda piece from Big corporate insurance who is always are more interested in profits than anything else under the sun, including the truth or anyone’s health.
  • commented 2017-10-18 06:17:37 -0400
    So, this homey blog, which looks so much like a grassroots effort, is headed up by this guy:
    “Matt Bales is Executive Director of the North Carolina Coalition for Fiscal Health. He brings to the job a real-world knowledge of politics from experience as Political Director of the North Carolina Republican House Caucus. He produced winners in 19 of 21 targeted races in 2012, creating the GOP’s largest state House majority in history.”
    -from johnlocke.org
    That tells me everything I need to know about the alleged “independence” of this group.
    ASTROTURF, imo.
  • commented 2017-10-13 15:14:42 -0400
    Just in ER last night with my mom…unbelieveable chaos and little reason to be impressed. A couple of nurses were awesome but the majority were either too new or too indifferent. Sad state of affairs…while the CEO is pulling in at least a million a year.
  • commented 2017-10-04 20:09:50 -0400
    BCBS states they don’t negotiate during a period of contract termination, as they have to focus their resources on getting patients to new physicians and hospitals. This is LAUGHABLE!!! Do they really think we are so stupid as to assume that the people handling the phone calls and network information are the SAME people who are doing the negotiation of rates with Mission? They truly insult our intelligence.
  • commented 2017-09-27 15:56:05 -0400
    We appreciate all the comments on our site, and are excited to foster a discussion about healthcare costs in NC.

    It is understandable that the subject of Mission Health and BCBSNC raises a lot of emotion. It is very frightening to not know whether your local hospital will continue to accept your insurance.

    The Coalition stands behind the accuracy of this post. We believe health care costs should be going down, not up, and that it is up to everyone in the industry, including hospitals and insurers, to do what they can to make costs more affordable for patients, not more costly.

    Though we are proud that Blue Cross NC has shown their commitment to lowering healthcare costs as one of our many coalition members, NCCFH is an independent organization. You can learn more here http://www.fiscalhealthnc.com/about
  • commented 2017-09-27 05:56:07 -0400
    Poorly written and obviously not accurate. Nice try.
  • commented 2017-09-22 13:19:25 -0400
    Nice try BCBS (with heavy emphasis on the BS part). You are the elephant in the room not Mission. Mission cares about their patients and employees before profits. BCBS on the other hand is driven by profits and noting else. You could care less whether someone lives or dies as long as you get paid for your services. You could say BCBS is more like the Mafia in how they protect you. Once you are signed-up it’s “F U Pay me or else” Did you get FOX News to write this for you?
  • commented 2017-09-22 12:10:39 -0400
    As someone who is covered by BCBS, I am disappointed that they felt the need to put this story out there, especially how they tried to make it look like a blog created by someone without a vested interest in the issue. BCBS – I really wish that you had spent the time and money that went into this “blog post” sitting back down at the table with Mission and trying to get things worked out. Compromise is needed to work this out, but you currently seem more interested in trying to influence the court of public opinion. In the meantime, I am still not covered for any expenses at Mission starting in a month. I don’t mean to say that Mission is not to blame as well, just that putting out “blogs” like this make me think that BCBS is more interested in painting Mission as the “bad guy” than they are at resolving this issue.
  • commented 2017-09-16 16:44:36 -0400
    BCBS profits DWARF Mission profits. Further, Mission cares for anyone coming into their ER / facilities regardless of payor. Will BCBS cover me if I miss my payment?? Not a chance! Why would anyone side with BCBS?

    In addition .. BCBS states if Mission will sign a contract, THEN they will negotiate with them. Don’t you negotiate BEFORE the contract is signed? I’ll never have BCBS again in my life.
  • commented 2017-09-13 21:07:41 -0400
    Do not get sick in Asheville…


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