URGENT: SB 432, which will enable Big Pharma to raise drug costs even higher, just moved one step closer to passing. 

Hilarious video brilliantly rips pharma for price gouging

November 14, 2017

If you care about rising healthcare costs, you have to watch this brilliant new video created and posted by the Campaign for Sustainable Rx Pricing. This hilarious parody enumerates the "benefits" and very real side effects of "PriceGougi$ol," a new drug that "reverses the ability to pay other bills." In North Carolina, we know all about the rising and unsustainable cost of critical healthcare.

The very funny video (below) pokes fun at those ridiculous pharma ads you see on television all the time. You know the type, there's always some happy (usually elderly) couple hugging, laughing and engaging in outdoor activities. Presumably they are smiling because of whatever new "outrageously expensive drug from big pharma" they are taking.  

While we watch the couple in this fake ad, the voice describing PriceGougi$ol points out that the massive price is due to expensive commercials "like this one" and "9 out of 10 of the biggest pharma companies spend 50% more on advertising than research and development." This is true

And of course there's a massive side effects list.  In the case of PriceGougi$ol, side effects include "overdrawn bank accounts, bad credit scores, higher healthcare costs, children who don't get Christmas presents, and in some cases the need to stop taking your medicine."


That is a serious dose of some much needed truth. 

The powerful pharmaceutical lobby knows that the public is furious about rising drug costs.  They have been trying to put the blame on PBMs - despite the fact that PBMs job is to represent the financial interests of patients in the negotiation. But we know that only one party sets list price of drugs and that is the pharmaceutical manufacturers themselves. 

We cannot let big pharma use the law to eliminate our only advocate in price negotiations. 

Here’s what you can do to help: Write your legislator and ask them to oppose the language in HB 534.

View Comments on This Article (1)   

Post Your Comment

Please check your e-mail for a link to activate your account.

Featured Articles

Tell your representative to say "no" to higher drug costs
SB 432 – Lots of Treats for Pharmacists – and Bad News for Consumers
Why do Pharmaceutical Companies hate PBMs so much?
AARP: Specialty Drug Costs Greatly Exceeding Median U.S. Household Income
Pharma Company Increases Drug Price by 909% as Wholesale Rates Soar
Podcast: Senator Joyce Krawiec Talks to Us About Why CON Laws are Bad for NC